Twas The Night Before Christmas!

Twas The Night Before Christmas- Easy Apps Edition!

“Twas the night before Christmas and all through Easy Apps,
Not a customer was unhappy with great features like Google Maps!
The stockings were hung and the presents were there,
One filled with a smartphone and one with an iPad Air.

Your customers will thank you, all snug in their beds,
While visions of social media dance through their heads.
Mamma in her kerchief, and I in my cap,
Had just settled in and downloaded Lehigh Valley’s new app.

2014 is here and brings with it a new clatter,
The revolution is upon us – mobile websites really matter!
Away from the desktops, you can’t see the Flash,
So upgrade your website before your customers dash!

To attract some new customers, choose our SEO-
We’ll put your website on top and competitors below.
When anyone searches the internet you’ll appear,
And your customers will know that the right choice is clear.

Our designers are perfect, so lively and quick,
Our websites, you’ll find, will always do the trick.
With personalized service our sales team they came,
With the insight and knowledge they brought to the game.

One-Touch Calling, Coupons and Photo Galleries to view,
Push Notifications, QR Codes, and Shopping Carts, too!
With real-time analytics to track your success,
There isn’t a need that we cannot address!

This mobile technology is not going away,
So contact a Digital Media Consultant today!
Don’t make your customers pinch and pull on your site,
Merry Christmas to all and to all an optimized website!

Easy Apps Strikes Back: The Attack of the Smartphone

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6 Ways to Find New Blog Ideas

Marty F. Nemec


“Content is king.”

That is a saying that holds true for the online operations for any industry, whether it is a blog or a social media platform. What makes a blog different is that a 140-character sentence or a single picture doesn’t cut it as a post. Since most blogs are focused a particular niche, industry or hobby, it limits the amounts of things a blogger can write about. I doubt I have to say it, but a marketing blog posting a review on “Despicable Me 2” would raise some eyebrows and probably open the exit door for some of the blog’s followers.

Readers also like regularly posted material, which is where the problems arise. Some bloggers post every other week, while others post every other day. No matter how often you post, you eventually will sit down at your desk and find no “great ideas” in your…

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By Ashleigh Tweedie

For Mobile Developers, iOS 7 Is Greater Than The Sum Of Its Parts

Easy Apps is excited for iOS 7!! Are you?


Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil.

Leading up to last week’s Apple event and the unveiling of the iPhone 5s, the Internet may have led you to believe that “Android is better.” The reality for startups, however, is more nuanced. When it comes to the first choice developers have for starting in mobile, Apple still leads the competition, as mobile expert Steve Cheney asserts these advancements place iOS roughly 18-24 months ahead of Android. (If you haven’t read this post from early August 2012 by Cheney, please do – he called much of this months ago.)

And while the runaway growth of Android has decreased the time hot iOS apps are released on Android — Instagram released Android right…

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By Ashleigh Tweedie

Mobile Websites and Apps Apocalypse: The Time is Now!

Did you know?

75% of businesses do not have a mobile optimized website. 75% of businesses are suffering.

64% of customers will not deal with a traditional website from a smartphone and will leave your site if it is not optimized for mobile use. This means that over half of ALL TRAFFIC to three quarters of business websites are abandoning them due to an unpleasant mobile experience.

25% of people use only mobile for internet searches.

96% of internet searches are done looking for local businesses.

70% take action within an hour i.e. contact a business or get gps directions.

                    It takes about one month for desktop users to catch up.

9/10 mobile searches lead to action and 50% lead to purchases.

The time has come for the need to have a strong internet as well as mobile presence or your business will be doomed…

Mobile coupons are redeemed 10x more than traditional ones.

Understand that if your competitors are utilizing this technology and you are not, their business is showing up higher on Google search rankings than yours. Customers are finding business in your competitors when they should be at your door!

Do you want repeat customers? Once a customer has downloaded your app, it is extremely unlikely that they will ever go to another business besides yours again. Apps are native and remain on the user’s phone eliminating the need to look anywhere else for a specific service.

We understand that every business expense is made in the mindset of bringing in more money, not just simply because they want to. This product will be an essential part of bringing your company more business and increasing revenue.

Mobile websites come with a standard ‘Contact’ tab that incorporates online functions such as business location with gps directions and one touch calling.

But, they can also process coupons that can be printed or scanned off the website.

Although there is a need for both products, apps provide more interactive features that aren’t available on a mobile site. Once your customers are happy and consistently visiting your mobile site, it is time to invest in an app.

Customer loyalty coupons can be redeemed right off the app itself and customized for individual customers, products and features.

And finally, the most important aspect, what can a  mobile website and app do for my business?

Increase customer loyalty for those who have downloaded your app as well as strengthen your SEO ranking with a mobile optimized site.

Your customers will leave your site feeling warm and fuzzy knowing that you truly value and care about their business. Save money on print advertisements and coupons by sending push notifications or hosting coupons on your mobile site. A user-friendly and interactive product will put you in a better position in your customer’s minds.

Text message marketing can cost upwards of $500/month while push notifications can be incorporated for free within an app.

This technology provides the opportunity to increase revenue by increasing traffic to your business.

Your customers are mobile, are you? What concerns do you have with investing in this innovative technology?






The iPhone 5S-Class

The Easy Apps team is looking forward to the new Apple products and iOS7 software!


The Mercedes S-Class has been the flagship of the German automaker’s sedan lineup since the early 70’s. It’s a car that provides the finest technology that the company has to offer with powerful engines, safety advancements and creature comforts often making their first appearance in any mass-produced vehicle.

The Mercedes S-Class was the first passenger car to introduce airbags to Europe. It popularized anti-lock braking, electronic stability systems and impact crumple zones. It continues to promote new technology with things like infrared night vision and self-driving systems. As the top-end car in Mercedes’ lineup it has the margins and luxury audience to be an ambassador for the brand and for the new technology that wouldn’t be available in low-end models or to other manufacturers for some time.

The iPhone 5S is Apple’s Mercedes S-Class. It features technologies that spell out the future of both Apple and other companies like Samsung…

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By Ashleigh Tweedie

We’re Not Afraid Of Google Glass, Says GoPro Founder Nicholas Woodman

Love this product!


It’s hardware day here at Disrupt SF and this morning’s sessions kicked off with an interview with Nicholas Woodman, founder and CEO of action camera company GoPro. Woodman discussed how the GoPro evolved from being a wrist-mounted prototype he came up with on a surfing trip to today’s hugely successful clip-on-anywhere lens that can capture the action from a variety of perspectives.

With the current hype around wearables that trajectory is especially interesting, not least when you consider eye-level wearables like Google Glass. Asked whether GoPro is working on a Google Glass style product, Woodman suggested that while the company is looking at the space it’s more with a view to thinking about how to interoperate with those type of devices, rather than making a dedicated pair of GoPro Glasses itself.

“I think what’s going to be exciting is you’re going to see more of these products working together,” said…

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By Ashleigh Tweedie

The Way of Doing Business is Changing

The way of doing business is changing. Businesses need to be able to create concrete connections with their customers and traditional channels is simply not cutting it anymore. Connect through their smartphones and tablets and you will be at their fingertips whenever they need you!! Not only will you be creating customer convenience and loyalty, but the amount of new customers you can reach is endless!
In order to succeed, business need to listen and care about their customer needs. The statistics show how customers feel about mobile interactions…
Your customers are mobile, are you?
Stand out in your customers mind… Contact a digital media consultant today through Be sure to follow us on Twitter and like our page on Facebook as well.
Where is your business going?
By Ashleigh Tweedie

Your customers are mobile, are you?

Your customers are mobile, are you?

96% of smartphone users look for LOCAL INFORMATION …

70% of mobile searches lead to action WITHIN AN HOUR …
It takes about ONE MONTH for the same percentage of DESKTOP USERS to catch up …

Think about it, no one walks around with their laptop. Customers want information and they want it now. Giving them access to a user friendly mobile website WILL increase your revenue!!! Meet the needs of your customers with their first interaction with your business …

Your customers are mobile, are you?

Contact us today to see how we can help your business grow!!

By Ashleigh Tweedie

Tame Wants To Help Hacks, Flacks, And Other Social Media Types Tame The Noise On Twitter


Twitter has become a boon to journalists wanting to break news. It’s also great for surfacing content relevant to niche topics or specific industries if you follow the right users. However, the realtime and unfiltered nature of those constant updates means that if you follow too many sources it soon becomes impossible for relevant information not to get lost in the noise. In fact, I’d argue that Twitter doesn’t really scale from a user point of view, once you follow more than a few hundred people.

Setting out to solve this problem is Berlin-based startup Tame. Described as a “context search engine” for Twitter, the mobile and tablet-friendly web app analyses content from your Twitter followers or based on a specific search to algorithmically surface the top hashtags, the Twitter users most mentioned, and the top links shared over the past 24 hours. The idea is to give you…

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By Ashleigh Tweedie